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How to Promote an Online Vision Test on Your Website

Much of your audience may not know about renewing vision prescriptions online, so effectively promoting the online vision test on your website is essential for growth. Did you know that it takes about 0.05 seconds for users to form an opinion about your website that determines if they like your site or not, thus if they want to stay or leave?

Well, we’ve tried numerous methods, tested what works, and compiled all of the successful, data-backed tactics in this blog post for you to implement on your own website so that your audience wants to stay, not leave, your website..

When promoting the online vision test on your website, start with the home page

The home page of your website is, oftentimes, the first page that a user sees when navigating to your site. If it’s not the first page that the user sees, its is common that your audience will find their way there in order to learn more about the company. For these reasons, it’s essential that this webpage encompasses all of your business’ offerings, including the online vision test.

As users navigate your site, we suggest that you provide clear points of access for the user to complete their online vision test. Access should not be relegated to one page, but instead have consistent entry points throughout your shopping experience.

A diagram of the web page

Main Navigation

A well-structured main navigation bar is essential to the success of your business. Not only does this menu provide a high-level look at the content and knowledge the user can learn from your website, but it also encourages the user to explore everything your business has to offer.
We suggest including a clear, explicit call-to-action (CTA) within the main navigation of your website so that users can easily access the vision test, while also instantly learning that this is a service offering that your business provides.

Section of the Home Page

As users scroll down your home page, they read and digest the website content that you share with them so that they can learn more about your service offerings. You can include text, images, and videos to demonstrate how your services can benefit them. It takes about 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression, so capitalizing on the content included on your website is very important!

When you promote the online vision test within a section of the home page, you have an opportunity to include a photo of what the vision test looks like alongside informational copy about the benefits of renewing your prescription online. allowing for more opportunities for conversion.

Footer

The right footer design can increase your website conversions by more than 23% and your revenue by more than 15%, so we suggest including all of your service offerings in your footer for easy navigation.

These are just a few of the tactics that we recommend when promoting the online vision test on your website. If you want to learn more or get involved, we’d love to connect with you!